Biography

Vilma Todri is an assistant professor of Information Systems at Goizueta Business School, Emory University. Vilma’s research agenda has been inspired by the profound impact of Internet-related technologies on how consumers conduct research about products, make purchases and interact with brands nowadays as well as how firms leverage such technologies to create business value. She is especially interested in areas related to digital strategy, digital marketing, social media, and consumer behavior in technology-mediated environments. She employs state of the art methodologies that lie in the intersection of quantitative modeling, experimental research designs, and machine learning. Vilma received her Ph.D. from Leonard N. Stern School of Business at New York University in 2016. Prior to joining the Stern Ph.D. program, Vilma worked for Google where she was developing integrated cross-platform advertising strategies for large businesses.