Biography

Class Year: 2007
Degree: MBA, Marketing; BBA
Email Address: [email protected]

Amy Lambert currently leads Marketing Insights for the Digital Learning Team at UT. In this role, she is responsible for market research to define target audiences and identify opportunities to grow enrollment of online learners at UT. She has worked as a marketing strategy leader for over 16 years, primarily focused on consumer insights and customer experience measurement. She has leveraged Voice of Customer, Customer Satisfaction, Net Promoter Score, brand health and market research insights into actionable recommendations to improve customer experience and support customer acquisition and retention strategies. She holds an MBA from UT and a BBA from Lincoln Memorial University.